If you’re planning to use LinkedIn to find business opportunities, optimizing your profile will help you stand out. But did you know that you can also use LinkedIn to improve the seo of your website or blog?

Here’s how it works: if high ranking websites link to your website, it will improve your website’s page rank, so you’ll appear higher in organic Google searches. LinkedIn profiles have a fairly high Google Page Rank, so if have good profile seo and link your website to it, your website’s seo will also improve. I’m not claiming that your page rank will shoot through the roof (you need many, many backlinks for that to happen), but it will help a bit, and if more people click on your LinkedIn profile, they may also click on your website.

So often I hear people say, “My past is holding me back” or “What do you expect, this is who I am” These are some of the most limiting excuses that can be used to justify your failure to perform to your, or someone else’s, expectations.

Firstly your past cannot hold you back, it is always you who won’t let go. Your past is exactly that, your past. It is only you, by your constant reference to it, that keeps it alive. All too often I have met people who keep their past between them and their future. They complain that things never seem to work out for them, that life seems to be an endless repetition of the same old thing.