If you’re planning to use LinkedIn to find business opportunities, optimizing your profile will help you stand out. But did you know that you can also use LinkedIn to improve the seo of your website or blog?
Here’s how it works: if high ranking websites link to your website, it will improve your website’s page rank, so you’ll appear higher in organic Google searches. LinkedIn profiles have a fairly high Google Page Rank, so if have good profile seo and link your website to it, your website’s seo will also improve. I’m not claiming that your page rank will shoot through the roof (you need many, many backlinks for that to happen), but it will help a bit, and if more people click on your LinkedIn profile, they may also click on your website.